KEY ACCOUNTABILITIES

• Set and implement social media and communication campaigns to align with marketing strategy.
• Distribute engaging text, image and video content for social media accounts.
• Respond to comments and customer queries in a timely manner.
• Join various online groups to canvas for visibility and sales.
• Monitor and report on feedback and online reviews.
• Participate in online events to build community and boost brand awareness.
• Coordinate with Brand Communication & Digital Marketing Supervisor to ensure brand consistency.
• Build relationships with online customers, potential customers and industry professionals to generate sales leads.
• Stay up-to-date with digital technology trends and quickly adopt for community growth.

EDUCATION

• Minimum of a good First Degree in Marketing

SKILLS AND EXPERIENCE

• Proven work experience as a community manager
• Ability to create engaging content, schedule posts, write great copy and grow reach.
• Experience in launching and growing community initiatives (e.g. building and engaging online groups and social media pages)
• Ability to identify and track relevant community metrics (e.g. Top Fans, Post likers etc)
• Excellent verbal communication skills
• Hands on experience with social media management for brands
• Ability to interpret website traffic and online customer engagement metrics
• Knowledge of online marketing and marketing channels
• Attention to detail and ability to multitask
• Must be creative

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